As a digital anthropologist, I help organisations navigate the intersection of technology and culture. My expertise, honed through 20+ tech product launches and over 180 digital research projects, provides valuable insights to businesses, governments, and non-profits.

I specialise in translating complex technological concepts - from Artificial Intelligence (AI) to social media - into actionable strategies, be it for marketing or public engagement. My work has led to numerous speaking engagements and media appearances worldwide. Whether I’m helping UX research teams evolve or aligning digital strategies with cultural trends, I offer culturally-informed guidance for decision-makers in our rapidly evolving digital landscape.

I’ve been featured in WIRED, Forbes, National Geographic, BBC News and CBC News among many others. Feedback from my speaking engagements has ranged from “insightful” to “inspiring” and more. Check out my writing in the Field Notes section or my regular writing on Medium where I have over 54,000 followers.