In a world where technology is reshaping human connection and where we’re working alongside Artificial Intelligence, we need to understand digital spaces and technologies as new cultural environments. I help organizations navigate these new territories using time-tested anthropological methods combined with cutting-edge digital insights and my 20+ years as leader in marketing communications.

I’ve been featured in WIRED, Forbes, National Geographic, BBC News, CBC News, Arab News and CTV News among others. I bring deep insights from 200+ netnographic research projects and 20+ successful technology product launches to help clients decode the intersection of technology, marketing and culture. And find advantage.

I help empower CMOs, brands, product managers, marketers, and UX teams to make qualitative and quantitative, culturally-informed and human-centric decisions that optimise digital initiatives and deliver strategies for the digital age. I deliver value through practical strategies and provide key business insights from my Field Notes blog. Oh, and over 54,000 followers on Medium and over 5,000 on LinkedIn.