Digital Anthropologist

GILES CROUCH, PhD.,-c, Msc., MM

First off, I’m not an academic. Is digital anthropology a real thing? Yes. It is. It’s a subset of cultural anthropology. I work closely with businesses and governments to help them make sense of our digital world. How we use technologies, how societies and cultures are shaped by and then shape technologies.

For my latest thoughts, check out my Field Notes.

I am regularly interviewed by news media and have been featured in WIRED, Forbes, BBC Channel 4, National Geographic, CBC and CTV National News and many more. I speak at conferences on technology and culture and the future of humanity in a digital world.

My Clients include business, governments, NGOs & IGOs such as:

Makita Tools, Bang & Olufsen, Chiatt Day, BBDO, Gartner, Forrester Research, Microsoft, Samsung, United Nations Development Programme (UNDP), Global Affairs Canada, Medicins Sans Frontiers, Black & Decker, Meta, Evernote, Bloomberg, John Deere, Kaiser Permanente, Cisco and many others.

PLEASE NOTE: I have been denied entry into the United States for “security reasons”, which my legal counsel has advised me this is based on my content and criticism of the current administration’s policies. Despite my having travelled to the USA for over 30 years without incidence. I can deliver video speaking into the USA, but cannot travel there.

I advise governments, Fortune 500 companies and global organisations on the geopolitical and sociocultural implications of technologies such as Artificial Intelligence, robotics, data governance, genetic engineering and so on. My work has informed foreign policy and corporate global strategies. For technology companies I help them with UX and market research, competitor analysis from online sources and brand analysis. In my marketing work, I have launched 15 technology products. I’m a polymath in a few ways. Or so I’m told.

News Media Interviews

What My Clients Say

"Giles helped us understand a subset of digital culture, which resulted in a new revenue channel."

David Bennett, Under Armour

"Our conference attendees felt it was one of the most insightful parts of the day!"

Anita Kirkbride, Social Media Day Halifax

Clients