I'm a digital anthropologist decoding the intersection of technology and culture for organizations worldwide. With insights from 200+ netnographic research projects and 20+ tech product launches, I help leadership teams make culturally-informed decisions about their digital initiatives.

My expertise spans Artificial Intelligence, social media, and digital transformation, translating complex technological shifts into strategic opportunities. I've guided UX teams and digital strategies for global businesses, governments, and non-profits, with insights featured in WIRED, Forbes, National Geographic, BBC News, CBC News and more. I’ve also delivered keynotes and over 80 speaking engagements.

For thought leadership and industry analysis, follow my writing on Medium (54,000+ followers) or explore my Field Notes blog.