What I do. In part.

As a Digital Anthropologist and globally experienced senior marketer and UX researcher, I decode the cultural DNA of the digital world.

By blending deep cultural insights with marketing expertise, I uncover the hidden patterns in online behaviour and culture that drive success for businesses and governments alike. My work goes beyond surface-level data, revealing the 'why' behind human actions and cultural trends that are constantly reshaping the digital landscape.

I also deliver insightful media interviews for news media around the world, keynotes, seminars and presentations that get people interested and thinking.

From enhancing product development and UX research to navigating market growth and online crisis management, I bridge the gap between technological capabilities and human needs. By leveraging cultural intelligence, I help organisations avoid costly missteps, boost customer satisfaction, and innovate at the intersection of technology and human culture and behaviour. In an era where digital success is critical, I'm your navigator to creating meaningful digital experiences that truly resonate with your audience.